ART DIRECTION: Christopher Miller
SR. DIGITAL MARKETING MANAGER: Stacey Peterson
Outdoor Research is an outdoor apparel and gear company based in Seattle, Washington. I’ve been brought on as a contractor the past few years to support the marketing team with paid social graphics, email marketing visuals, and various print projects.
Art direction by Christopher Miller.
STATIC PAID SOCIAL ADSSERVICES: Design
I’ve worked with the marketing team to create several paid social ads used on Facebook, Instagram and Pinterest. Running paid social ads was relatively new for OR when I was brought on board. We experimented with different elements and type treatment to figure out what best served their target audience while staying on brand.
MOTION PAID SOCIAL ADSSERVICES: Design, Animation
For A/B testing, I created motion versions of the static ads.
PASS TO SAVINGSSERVICES: Design
Design for a holiday package insert. Made to look like a ski pass/lift ticket. S25 CATALOGSERVICES: Design
Design and layout for OR’s 40 page Spring 2025 catalog.
HOLIDAY GIFT GUIDE TRIFOLDSERVICES: Design
Design and layout for OR’s holiday gift guide.
STICKERSSERVICES: Design
A handful of stickers used as package inserts during the holidays. Feel free to move them around and stick ‘em somewhere.